Braille Use Campaign Branding

2022

Dot to Dot is a campaign designed to encourage food product businesses and companies to include braille in their products for visually impaired people. Additionally, it raises awareness of braille use in daily life. Dot to Dot means connecting the public to ones who are visually impaired and creating an inclusive community. From one to another, just like from dot to dot, collectively we make a difference.

I considered how this campaign would be promoted and decided to produce some merchandise design that can be used in daily life. Based on the design system I created, I kept consistency on digital and physical merchandises.