Brand Identity | Concept + Research | Presentation | Logo Design | Motion

04/2022 - 05/2022

MillerKnoll Workplace Research Library is a sub-brand for MillerKnoll, a furniture company. I created a new visual identity proposal with the idea of relationships between chair and customer. I made three different visual directions for the brand and finalized with the concept of flexibility. I highlighted the interaction between the product and customer by capturing the various movements of chair and person.

I considered how this campaign would be promoted and decided to produce some merchandise design that can be used in daily life. Based on the design system I created, I kept consistency on digital and physical merchandises.