Brand Identity | Marketing Design | Social Media | Print + Merch Design
Role -> Junior Designer
Design Team -> Serene Lin, Janice Khang, Eunae Ko, Christine Koh
2022
RISD Industrial Designers Society of America (IDSA) holds Makeathon, which is a creative design competition with visiting mentors from industry. The theme for 2022 was Zooming Out. As a junior designer, I created branding and marketing materials such as style guides, static and animated posters, social media posts, and merchandise.
Check out this article for details:
risd.edu/news/stories/idsa-makeathon-2022
To highlight the innovative and futuristic approaches, we included graphics inspired by zoom in and out symbols. We were able to keep the design consistency by using the angular typeface that is similar to the zoom in and out graphics.
Header / Subheader
Body
The graphic elements are based on the special characters from the typeface, Brevier. They are used in the applications and image treatments.
